Studio Édité — Brand Identity
Elegance, signed.
Brand Identity · Visual System · Packaging · Editorial
Luxury Fashion — Amsterdam
Studio Édité, 2024
01 — Overview
SIGNÉ is a luxury fashion brand built on the belief that true elegance needs no explanation. Studio Édité crafted a complete brand identity — from logo mark to packaging system — in a single creative day.
The double diamond emblem, rendered in brushed gold, signals precision and duality: structure and freedom, power and grace.
02 — Identity System
The Mark · Typography · Colorway
Cormorant
Garamond
TENOR SANS — BODY & UI
"Structured power.
Quiet luxury.
Undeniable presence."
03 — Packaging & Touch Points
Shopping Bag · Gift Box · Thank You Card · Hangers
04 — Campaign Direction
Art Direction · Mood · Campaign Visual
Two campaign directions were developed: all-black power dressing with structured silhouettes, and ivory-on-ivory quiet luxury for an elevated, modern clientele.
Studio Édité — AI Luxury Branding