Studio Édité · Brand Identity

VIVE

Activewear · Lifestyle

"For women who move
with purpose — in the studio
and through life."

VIVE Campaign
VIVE ACTIVEWEAR For women who move with purpose, flow with grace, and embody strength in every motion. CONFIDENT · INTENTIONAL · REFINED
Brand Story

"Movement is a lifestyle. Not just a workout."

VIVE is a luxury activewear and lifestyle brand for the woman who takes her body seriously — and her aesthetic even more so.

From Pilates sets to hoodies, loungewear to tumblers and tote bags — VIVE is a complete lifestyle universe in black, white, beige and warm brown.

Think ALO Yoga energy, but with a more refined European sensibility.

Confident · Intentional · Refined

Colour Palette
Black#0E0C0A
White#ffffff
Cream#f0f0f0
Sand#D8CEB8
Brown#6B5540
Brand Applications

Signature Tumbler

VIVE

Matte Black · Silver Straw · 600ml

Canvas Tote Bag

VIVE activewear ESTD 2026

Natural Canvas · Branded Print

Pilates Set

VIVE VIVE

Seamless · Black · White · Beige

Hoodie & Packaging

VIVE VIVE 2026

Cream · Beige · Oversized · Cotton

Collection
The VIVE Edit · SS 2026
Move · Rest · Live
001
VIVE
Pilates Set
Bra + Leggings · Seamless
Black · Beige · White
€ 148
002
VIVE
Oversized Hoodie
100% Cotton · Unisex
Cream · Sand · Black
€ 98
003
VIVE
Pilates Block & Mat
Premium Cork · Non-Slip
Black + Beige
€ 68
004
VIVE
Loungewear Set
Wide Leg + Crop Top
Cream · Sand
€ 128
Brand Values
Confident
She moves through the world on her own terms. From the Pilates studio to the street.
Intentional
Every piece designed with purpose. The perfect legging. The perfect tumbler. Nothing accidental.
Refined
Luxury meets performance. A lifestyle, not just a wardrobe. Black, white, cream — always.
Deliverables
01
Brand Identity
Logo suite · Typography · Colour palette · Brand guidelines · Hang tags
02
Campaign
Pilates studio campaign · Lifestyle photography · P.C. Hooftstraat storefront
03
Product Range
Pilates sets · Hoodies · Loungewear · Tote bags · Tumblers · Yoga blocks
04
Packaging
Garment boxes · Tissue paper · Canvas bags · Hang tags · Sticker seals
Content & Social
VIVE
Activewear · Lifestyle
"Movement is a lifestyle. Not just a workout."
CONFIDENT
INTENTIONAL
REFINED
"For women who move with purpose."
V
PILATES
LIFESTYLE
AMSTERDAM
VIVE
SS 2026
"Strength in every motion."
MOVE
REST
LIVE
VIVE Campaign VIVE Packaging

Package

MAISON — Full Brand Identity

€ 5,000

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